Caption Variation Planner

Write one core message, then shape it into a few variations for different platforms and tones. Everything here runs in your browser. Nothing is posted anywhere unless you choose to share it.

Start with a preset

Pick one to fill the form below.
One to two sentences. This is the part that stays the same across variations.
Optional. If you leave this blank, the planner will remind you to add one.

Preview

Platform: Instagram Tone: Direct Target: Short

Core message

Your core message will appear here.

# Variation Length Score Copy
Add at least two variations to see a comparison.

No variations yet. Add a couple above and press Update preview.

Recent plans

Stored in this browser only.
  • No saved plans yet. Press Save to browser to keep one.

Example plans

These show how a single message can be shaped for different channels and tones. Load any example to see how the preview reacts.

Spring launch

Core
Our spring catalog is live. 15% off for the first 100 orders.
Platform
Instagram
Tone
Warm
CTA
Link in bio
  • The spring catalog is here. 15% off for the first 100 orders. Link in bio.
  • New season, new catalog. First 100 orders get 15% off. Grab yours.
  • Spring drop is live. 15% off while it lasts.

Free workshop

Core
Free workshop on June 14. Thirty seats. No experience needed.
Platform
LinkedIn
Tone
Formal
CTA
Register at the link
  • Join a free workshop on June 14. Thirty seats available. No experience needed. Register at the link.
  • We are hosting a free workshop on June 14. Limited to thirty seats. Register to save yours.
  • Free workshop, June 14. Open to beginners. Thirty seats.

Behind the scenes

Core
This week we packed 400 orders by hand in the studio.
Platform
Threads
Tone
Playful
CTA
Say hi in the comments
  • 400 orders packed by hand this week. Our studio looks like a packing tape factory.
  • This week: 400 orders, one studio, zero robots. Say hi in the comments.
  • We packed 400 orders by hand. Threads, tell us your week.

Tips and questions

Short notes that usually come up after someone uses the planner for the first time.

How to use this planner

Start with the core message. Pick the platform that matters most for the post. Choose a tone that fits the channel. Add two to four variations and compare them in the preview. Save the plan if you want to come back to it later.

Why variations matter

Small changes in wording can change who stops scrolling. A shorter hook works better on Twitter. A warmer tone fits Instagram. A clearer call to action helps on LinkedIn. Planning three versions before posting saves time later.

When to skip variations

If the post is a simple announcement with a link, one caption is fine. If the same message will go to more than two channels, variations help. If the audience is small and informal, keep it simple.

Frequently asked questions

Do I need an account?
No. Everything runs in your browser.
Will this post for me?
No. It is a worksheet, not a publisher.
Can I save plans?
Yes. Use the Save button. Plans are stored in your browser.
What does the score mean?
It is a rough check for length and whether a call to action is present. It is not a prediction of reach.
Can I share a plan?
Use the Share link button. It copies a link with your current fields encoded in the URL.